Bally’s Premieres Bally Wager Sports activities Betting App in Colorado
Main supplier of land-based and on-line on line casino and sports activities betting providers Bally’s Company has entered the US cellular betting house with the beta launch of its Bally Wager cellular sportsbook in Colorado.
Colorado sports activities followers can now place wagers on Bally Wager by way of desktop in addition to on iOS and Android apps that went dwell on Monday, Could 24.
Bally’s new playing product was developed by Wager.Works, the corporate’s in-house wagering platform supplier which it bought late final yr in a $125 million deal. The corporate stated again then that the acquisition was pivotal to its plans to launch a B2B2C mannequin with appreciable progress potential within the fast-growing US sports activities betting market.
Bally’s stated Monday that the beta launch of the brand new Bally Wager model could be accompanied by restricted advertising and would concentrate on the deployment, testing, and refinement of the app and the content material it options. The corporate additional famous that numerous enhancements to its new wagering product could be included within the coming weeks.
Colorado entered the US sports activities betting fold in May 2020 when 4 main operators launched digital sportsbooks within the Centennial State. Extra have joined the native regulated wagering house since then and have fueled its progress.
The state’s licensed sportsbook operators took $2.32 billion in wagers and practically $150 million in revenues throughout the first yr of authorized athletic playing.
Distinctive and First-in-class Expertise
The Bally Wager app will provide betting choices for the entire main sports activities, unique in-app parlay video games, and built-in social options. Customers will moreover have the ability to earn factors betting on their favourite sports activities that they are going to have the ability to redeem for gaming, eating, retail, and different providers at Bally’s casinos in Colorado.
The corporate owns the Golden Gates, Golden Gulch and Mardi Gras casinos in Black Hawk in addition to the Arapahoe Park racetrack in Aurora. It additionally holds 13 OTB licenses across the state.
Of the launch of the brand new app, Bally’s SVP, Technique and Interactive Adi Dhandhania stated that they’re excited to supply sports activities followers throughout the Centennial State with “a brand new and progressive technique to interact with their favourite sports activities and groups” and that they’re assured the brand new Bally Wager model will present these followers with “the identical distinctive and first-in-class expertise that our loyal gaming clients have come to anticipate from our three Colorado casinos.”
The app may even be built-in with Bally Rewards, the corporate’s new rewards program that’s set to be unveiled in the summertime.
Bally’s plans to launch Bally Wager-branded sportsbooks in three extra markets by the tip of the yr. Subsequent launches are scheduled to happen in 2022.
Supply: Bally’s Corporation Launches Mobile Sportsbook In Colorado, PR Newswire, Could 24, 2021