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Barstool Sportsbook Open in Illinois as State Wagers $581M in January

Posted on: March 13, 2021, 10:43h. 

Final up to date on: March 13, 2021, 10:43h.

Illinois has shortly established itself as one of many prime sports activities betting states within the nation, and now a brand new competitor is leaping into the market.

Illinois sports betting
Barstool Sports activities Founder Dave Portnoy seems in a video for his on-line sports activities media firm. Penn Nationwide Gaming bought a stake within the firm and is leveraging the model in style will Millennial and Gen Z sports activities followers to construct a nationwide sports activities betting operation that may compete with the likes of FanDuel and DraftKings. (Picture: Barstool Sports activities/YouTube)

The Illinois Gaming Board reported its January deal with this previous week, and that ended up being a report $581.6 million complete. That’s almost a $90 million enhance from December, when bettors wagered $491.7 million.

And nearly all of that got here from on-line bettors in January, as $575.2 million was wagered by way of the state’s 5 licensed cellular functions.

There’s now a sixth one obtainable within the Land of Lincoln. On Thursday, Barstool Sportsbook made its extremely anticipated debut.

Sports activities Betting Revenues Extra Than Double

Illinois’ January deal with nonetheless ranks fourth within the nation, however it’s catching up on each Pennsylvania and Nevada. Pennsylvania’s deal with was $615.3 million, whereas Nevada reported $646.7 million.

Of the $581.6 million, sportsbooks claimed revenues of $49.4 million. That’s up from the $23.9 million in winnings reported in December.

The state additionally obtained $7.2 million in taxes for the month.

DraftKings remained the No. 1 sportsbook within the state, accepting $244.2 million in wagers. Of these, $243.5 million got here by way of its app. FanDuel ranked second, and with all however almost $135,000 of its $173.3 million in deal with coming on-line.

BetRivers posted an all-sources deal with of $112.7 million. Its retail sportsbook at Rivers Des Plaines, which opened a yr in the past, took in $3.7 million of that. The on line casino was the one one to have a brick-and-mortar sportsbook report a deal with of greater than $1 million.

In January, the IGB reported that bettors positioned greater than 17.6 million wagers, both on-line or at a sportsbook. The typical wager was barely greater than $33.

Barstool Now in Illinois

Penn Nationwide Gaming launched Barstool this week in anticipation of subsequent week’s NCAA Event, which is among the hottest occasions for sports activities bettors within the nation.

Whereas BetRivers, DraftKings, and FanDuel all have loved head begins, Penn Nationwide is taking inventory in Barstool’s built-in viewers in hopes it is going to compete with these three on a right away foundation.

In a press launch this previous week, Jay Snowden, Penn Nationwide’s CEO, famous the sports activities media model has had a presence in Chicago and throughout Illinois for almost a decade. Nationally, the web outlet generates 54 million distinctive guests every month. Its target market is Millennial and Era Z sports activities followers.

As the one gaming operator with a completely built-in sports activities media and leisure associate, our clients in Illinois will now have the ability to interact with these Barstool personalities by way of the web Barstool Sportsbook and luxuriate in their distinctive tackle Chicago sports activities,” Snowden mentioned.

Illinois marks the third state for Barstool. It’s at present dwell in each Pennsylvania and Michigan. The sportsbook makes use of a Kambi platform with White Hat Gaming offering the danger administration answer.

By means of that partnership, Snowden mentioned Penn Nationwide’s Barstool Sportsbook is “attracting new and present Penn Nationwide clients as evidenced by our efficiency to-date in Michigan and Pennsylvania. We’re wanting to leverage the constructing momentum for the Barstool Sportsbook app with our launch in Illinois and the extra launches we’ve deliberate for 2021.”

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