BETTING AND GAMING INDUSTRY UNITES ONCE AGAIN FOR SAFER GAMBLING WEEK 2021
This yr’s occasion will run from November 1-7 and can see the Betting and Gaming Council, the Bingo Affiliation and bacta – the amusement machine commerce affiliation – coming collectively in a renewed drive to champion greater requirements.
The annual marketing campaign has been operating since 2017, when the trade united for the primary time to advertise Accountable Playing Week.
As soon as once more, this yr’s occasion will see a blitz of safer playing messages each on-line and in land-based venues, sparking a nationwide dialog on the right way to guess responsibly.
Final yr’s occasion was an enormous success, regardless of the pandemic inflicting the closure of betting retailers, casinos, bingo golf equipment and amusement arcades throughout the UK.
The variety of social media impressions – the place somebody noticed a publish associated to Safer Playing Week 2020 – hit 19 million, a rise of 19 per cent on the earlier yr. And the variety of classes on the Safer Playing Week web site throughout final yr’s marketing campaign was 18 per cent greater than the yr earlier than.
In the meantime, operators additionally reported a rise within the variety of prospects utilizing safer playing instruments akin to setting deposit limits and self-exclusion – proof of the true cut-through Safer Playing Week has among the many common inhabitants.
Each arm of the regulated betting and gaming trade will come collectively to encourage workers, prospects and most people to boost consciousness of, and to speak about, safer playing.
Regulated betting and gaming operators already work tirelessly all yr spherical to advertise safer playing, together with by encouraging deposit limits and time-outs, in addition to directing prospects to the vary of self-exclusion providers that exist.
Safer Playing Week supplies a possibility to go even additional by encouraging companies and organisations to start out a dialog, not solely with workers and prospects, but in addition with their family and friends.
Michael Dugher, chief government of the BGC, mentioned: “Because the requirements physique representing the regulated betting and gaming trade, the BGC is delighted to assist Safer Playing Week 2021.
“Final yr’s occasion was an enormous success regardless of the pandemic and, with the prospect of betting retailers and casinos being open when this yr’s takes place, I’m positive Safer Playing Week 2021 will probably be even higher.
“Our members already show their dedication to safer playing by way of issues like elevated funding for analysis, training and therapy, the whistle to whistle ban on TV betting commercials throughout dwell sport and strict ID and age verification checks.
“Throughout the pandemic, we now have additionally seen the variety of safer playing messages on betting web sites greater than double, whereas direct interventions the place prospects have been spending extra money and time betting than earlier than Covid have elevated by 25 per cent.
“Safer Playing Week is a good alternative to focus on this incredible work – and emphasises the distinction between the regulated trade and the unlicensed and unlawful on-line black market, which has not one of the safeguards that are commonplace amongst our members.”
Miles Baron, chief government, The Bingo Affiliation, mentioned: “Safer Playing Week is a vital a part of the bingo trade’s dedication to social accountability and supplies a helpful point of interest for highlighting exercise and assist that’s out there all year long. As venue-based companies, the sector recognises the vital alternative we now have to advertise safer playing messages and interact straight with prospects.”
John White, chief government, bacta, mentioned: “Safer Playing Week as soon as once more permits the trade to showcase its year-long dedication to safer playing. It additionally brings buyer focus to the instruments which can be out there to them in the event that they in anyway really feel their playing is changing into problematic. These instruments proceed to develop as we be taught extra about safer playing and type a part of our ambition to cement social accountability on the coronary heart of our supply to the patron.”
Present registered marketing campaign supporters have already obtained affirmation of the dates for this yr’s occasion and can obtain additional updates from Safer Playing Week organisers as data and supplies turn into out there.
Organisations looking for data on Safer Playing Week 2021, or the right way to turn into a registered supporter, ought to go to the Safer Playing Week website online (www.safergamblingweek.org) or the Safer Playing UK website online (www.safergamblinguk.org). The web sites are key data factors for safer playing assets and data and for Safer Playing Week 2021.
Safer Playing Week 2021 social media channels are additionally dwell: @SGWeek21 on Fb, Twitter and Instagram #SGWeek21.