Bragg Furthers US Technique with Second On line casino Video games Studio Buy
On-line playing options firm Bragg Gaming Group has entered into an settlement to buy Las Vegas-based on line casino video games maker Wild Streak Gaming to advance its acquisition technique by rising its capacity to craft and distribute proprietary on-line on line casino content material to the fast-growing US market.
Beneath the phrases of the lately signed buy settlement, Bragg has agreed to pay $30 million in money and inventory for Wild Streak’s all excellent membership pursuits. The transaction closed concurrently with the signing of the settlement and Wild Streak’s sellers acquired instantly $10 million in money and can obtain $20 million in frequent shares of Bragg over the subsequent three years.
Information about Bragg buying Wild Streak emerge a few weeks after the previous introduced the acquisition of Reno, Nevada-based studio Spin Games in a $30 million inventory and money deal.
With a portfolio of 39 titles, which Bragg will now personal, Wild Streak initially targeted on the event of content material for the land-based on line casino business. The corporate has now more and more been listening to the net sector and has been customizing its merchandise for all kinds of US and European iGaming markets.
Now being a part of the bigger Bragg group, the studio will proceed to customise its video games for the US on-line market and can construct on current digital excessive performers similar to Dragon Energy, which has been significantly profitable in New Jersey’s regulated Web playing area.
Profitable Execution of US Growth Technique
Bragg stated that upon the completion of each the Spin Video games and Wild Streak transactions, it’ll have efficiently executed on its technique to accumulate the important assets and know-how belongings that it must grow to be a “tier one vertically built-in B2B iGaming enterprise working in US and Canadian markets.”
The group’s consolidated operations will embody an enhanced full turnkey iGaming, content material supply, and Participant Engagement Platform with integrations into main operators throughout the US and Europe as nicely a sturdy in-house on line casino content material growth perform with localized market experience that might allow Bragg to develop its proprietary content material portfolio.
Wild Streak was based by Aristocrat alum Doug Fallon who boasts greater than twenty years of business expertise. The studio has crafted video games for a number of the largest US land-based producers and has designed mechanics that energy a number of well-known land-based slot video games and types.
Mr. Fallon is about to affix Bragg as Managing Director of Group Content material and can play an instrumental function in main Bragg’s US content material creation technique whereas additionally collaborating intently with the bigger group’s European growth workers to assist it cross-sell and repackage Bragg’s European content material for US playing operators.
Supply: Bragg Gaming Continues US Expansion; Acquires Premium Content Developer Wild Streak Gaming, ORYX Gaming Newsroom, June 2, 2021