Codere challenges its prospects within the run-up to the European Championship and Copa America
Madrid, June 2, 2021 – Codere is launching two campaigns for the massive soccer occasions of the summer season season: the European Championship and the America’s Cup, inviting soccer followers to take part in an enormous “pool” with prizes of as much as a million euros, wherein they must guess which groups will advance to the subsequent spherical.
Throughout each competitions, the corporate will provide a greater gaming expertise by making betting extra “uncomplicated”. To take action, it should provide in its app the statistics of every match, thus rising the chances of guessing the soccer predictions.
For Carlos González de las Cuevas, Head of Advertising at Codere Apuestas, “with our statistics service, we improve and enhance the gaming expertise for our bettors, and along with our easy-to-unlock welcome bonus, our enticing promotions, deposits by Bizum and instantaneous cashouts at any of our places, we make Codere probably the most trusted bookmaker for gamers”.
For the European Championship, the corporate is launching right this moment “Codere’s Million”, a sequence of three spots that humorously and freshly current the profitable enterprise of the hairdresser to the celebs of the sport, Philip Le Millone.
The marketing campaign, developed by the company Shackleton, might be broadcast on tv, on-line, social networks and thru the principle sports activities radio packages and its personal media.
The introduced promotion will reward prospects who guess the order of classification of the teams and the winners of the crossings.
For the America’s Cup, the marketing campaign will as soon as once more function the Colombian host, Carlos Valderrama (Pibe), who will star within the sequence of “Codere’s Billion” spots.
Gamers who register till June 13, simply earlier than the primary match is performed, will be capable of take part within the marketing campaign and must attempt to guess the groups that transfer on to the subsequent part within the right order, in addition to the winner of every match, as much as the champion. To win the prize of 1 billion pesos in Freebets, they need to additionally guess the variety of objectives that might be scored in the course of the championship.