DraftKings Acquires Sports activities Betting Content material Maker VSiN
US playing and every day fantasy sports activities operator DraftKings has continued its enlargement into the sports activities betting content material area by saying this week that it has bought Vegas Sports activities Info Community, Inc. (VSiN) for an undisclosed quantity.
VSiN was based in 2017 by legendary sports activities broadcaster Brent Musburger and his household and operates as a multi-platform and content material firm that delivers sports activities betting information, analyses, and information to US sports activities followers.
DraftKings stated that the acquisition of the community will assist it additional bolster its content material capabilities whereas additionally augmenting VSiN’s potential to broaden its viewers of sports activities aficionados at an thrilling time for the US sports activities betting trade.
VSiN is predicated in Las Vegas and develops, produces, and distributes greater than 18 hours of reside linear sports activities wagering-focused content material each day. Its content material could be accessed by way of a 24/7 stream in addition to by way of plenty of video and audio channels, terrestrial radio stations all through the US, and a rising variety of podcasts and betcasts.
DraftKings, which final yr opened a Las Vegas workplace, stated that VSiN’s present staff within the metropolis can be built-in into the sports activities betting firm’s 2,600-person international workforce.
VSiN to Keep Content material Independence
Underneath the phrases of the acquisition deal, the sports activities betting content material community will keep its editorial independence. As well as, its present management group, together with VSiN Chief Government Brian Musburger, will proceed to handle the content material community’s day-to-day operations.
Commenting on this latest acquisition, DraftKings co-founder, CEO, and Chairman Jason Robins stated that VSiN “creates genuine and credible content material that resonates with sports activities bettors at each degree.”
He additional identified that along with its model fairness amongst sports activities bettors and its roster of proficient content material makers, the community additionally has a longtime infrastructure that the wagering operator can instantly assist broaden because it seems so as to add worth to “shoppers who want to develop into extra educated about sports activities betting.”
VSiN’s CEO added that they created the community as a hub for sports activities followers and bettors to “discover essentially the most credible content material to assist inform their wagering choices” and that “harnessing the ability and community of the DraftKings model” will current them with the chance to achieve a fair wider viewers.
VSiN final yr teamed up with one other sports activities betting enterprise to supply distinctive content material for bettors from all components of the nation. The content material creator partnered with BetMGM for the launch of the Betting Throughout America present. BetMGM is the iGaming and digital wagering model of ROAR Digital, the three way partnership that on line casino big MGM Resorts Worldwide and European playing powerhouse Entain (previously GVC Holdings) fashioned in 2018.
Supply: DraftKings Acquires VSiN, Multi-Platform Sports Betting Broadcast and Content Company, DraftKings Newsroom, March 30, 2021