DraftKings acquires VSiN, multi-platform sports activities betting broadcast and content material firm
The sportsbook intends to totally combine VSiN’s present worker base positioned in Las Vegas
he acquisition will allow DraftKings, which is reside with cell and/or retail sports activities betting in 14 states, to additional construct out its content material capabilities and can increase VSiN’s skill to broaden their viewers alongside the enlargement of authorized sports activities betting within the U.S.
“VSiN creates genuine and credible content material that resonates with sports activities bettors at each stage, whether or not they’re skilled or new to sports activities betting,” stated Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board. “Along with its model fairness amongst sports activities bettors and interesting expertise roster, VSiN additionally has a longtime infrastructure that DraftKings can instantly assist develop, within the hopes of including worth to customers who want to grow to be extra educated about sports activities betting.”
VSiN, which operates out of Las Vegas, develops, produces, and distributes as much as 18+ hours of reside linear sports activities betting content material every day. Along with its 24/7 stream, VSiN’s unique content material is accessible by way of a number of video and audio channels together with Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports activities Community, a devoted channel on iHeartRadio and TuneIn, in addition to terrestrial radio stations all through the nation, and its rising slate of podcasts and betcasts.
VSiN’s present expertise roster contains Brent Musburger, legendary sports activities broadcaster; Michael Lombardi, former NFL government; Gill Alexander, host of the Beating the Guide podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s in style morning present, Observe The Cash.
“We created VSiN as a vacation spot for sports activities bettors to search out essentially the most credible content material to assist inform their wagering selections,” stated Brian Musburger, CEO of VSiN. “Harnessing the facility and community of the DraftKings model will permit us to achieve a fair wider viewers with our distinctive content material.”
DraftKings’ imaginative and prescient is for Brian Musburger and his management staff to proceed to handle day-to-day operations whereas sustaining editorial independence. DraftKings intends to totally combine VSiN’s present worker base positioned in Las Vegas, together with its on-air expertise, into its 2,600 individual world workforce. Since opening a Las Vegas workplace in January 2020, DraftKings has grown its native worker base by 132%.
DraftKings additionally lately introduced a multi-year settlement to grow to be a main sponsor of the Middle for Gaming Innovation, housed inside the Worldwide Gaming Institute on the College of Nevada, Las Vegas.