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DraftKings Basketball Channel Goes Reside on Sling TV
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DraftKings Basketball Channel Goes Reside on Sling TV

Sling logo on television screen

DraftKings has launched its basketball channel on Sling TV, full with betting odds, scores, and a conditional $50 free wager. [Image: Shutterstock.com]

Channel integration is a primary

DraftKings Basketball is now stay on Sling TV, giving each subscribers and free customers entry to betting odds and real-time sport scores.

DraftKings shared information of its April 22 basketball tip-off on Sling TV – the Massachusetts-based sports activities betting large’s first-ever info channel integration with a stay streaming service – through Twitter:

DraftKings Baseball and DraftKings Hockey channels will observe subsequent on Sling TV “within the coming weeks”, a information launch introduced.

Sling TV is a Meridian, Colorado-based streaming TV service based by present Condé Nast CEO Roger Lynch and owned by Dish Community Company.

Sling TV president Michael Schwimmer mentioned the basketball channel was “just the start” of how the TV service intends to ship the DraftKings sports activities expertise to clients. He added: “We are going to proceed increasing and enhancing our choices to be the last word leisure expertise for sports activities followers.”

Strategic partnership gathering momentum

DraftKings’ informational channel go-live on Sling TV follows a March 2021 strategic partnership inked with parent company DISH Network to combine the sportsbook’s app onto the TV supplier’s Hopper platform.

The DISH Community deal availed DraftKings’ each day fantasy and sports activities wagering apps to any DISH TV consumer with a Hopper household receiver. Customers can view odds and place bets or begin each day fantasy contests through their TV. They’ll then full the transactions, if sports activities betting is authorized of their state, on the DraftKings cell app.

DraftKings president of product and know-how and co-founder Paul Liebermans mentioned the sports activities betting firm regularly seems at new angles “to succeed in clients by revolutionary collaborations with recognizable manufacturers” similar to Sling TV.

a completely new viewership expertise by this first-of-its-kind streaming service”

Lieberman added in the news release that DraftKings was “thrilled” to develop the connection, which he mentioned will provide Sling TV customers “a completely new viewership expertise by this first-of-its-kind streaming service.”

On its new basketball channel, DraftKings is providing Sling TV customers a free $50 wager upon first deposit for signing up with the sportsbook.

Sturdy alliances with media corporations proceed

DraftKings has been racking up a powerful battle chest of media firm partnerships over the previous 12 months. In September 2020, DraftKings landed a major deal with sports media broadcaster ESPN, with hyperlink integrations to its sportsbook from ESPN’s digital channels.

On the time, DraftKings CEO Jason Robins pronounced ESPN’s attain “unparalleled”.

One month later, the betting operator inked a multi-year agreement with Bleacher Report owner Turner Sports, a subsidiary of WarnerMedia. The October 2020 deal secured DraftKings unique sportsbook and each day fantasy sports activities supplier rights throughout Turner Sports activities telecasts, the Bleacher Report app, and all Bleacher Report digital channels.

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