FanDuel nets Kenny “The Jet” Smith
FanDuel Group has enhanced its roster of unique sports betting expertise after partnering with two-time Nationwide Basketball Affiliation (NBA) champion and Emmy Award-winning sports activities analyst Kenny “The Jet” Smith.
The unique content material deal, making the New York Metropolis-based firm the unique sports activities betting and every day fantasy supplier for the 56-year-old Queens, NY native, will even see Smith function in FanDuel promoting in addition to TNT promotions spotlighting the operator’s free-to-play contests. Moreover, the two-time NBA Champion and analyst for TNT’s Sports activities Emmy Award-winning present Contained in the NBA will present FanDuel’s social media channels with unique content material.
Commenting on the brand new partnership in an official press release, Smith mentioned that he appears to be like ahead to collaborating with the sports-tech leisure firm on “future initiatives,” in addition to, “interacting with our viewers every night time by way of FanDuel’s new free to play sport that can grow to be an even bigger a part of our broadcasts.”
As an official member of the FanDuel Crew, working reverse his TV associate 11-time NBA All-Star Charles Barkley, Smith options in a brand new free-to-play sport, FanDuel Over/Underneath, which debuted Thursday, March 11 on TNT when the Brooklyn Nets taking part in at residence on the Barclays Middle beat the Boston Celtics 121-109.
The sport, which is unique to Turner Sports activities, will be accessed on the official website and options between eight and twelve Over/Underneath-style questions, with Contained in the NBA and each NBA on TNT broadcast Tuesdays and Thursdays for the rest of the 2020-21 season. Every night time, followers compete for a share of a $5,000 prize pool as they check their data alongside Smith for Over/Underneath supremacy.
Turner Sports activities contracts:
Each, FanDuel and Boston-based every day fantasy sports activities contest and sports activities betting operator DraftKings (Nasdaq: DKNG) inked multi-year partnership deals with the division of AT&T Inc.’s WarnerMedia [Turner Sports] in October final 12 months, whereas “Sir Charles” additionally signed an unique content material cope with FanDuel in December 2020, making him the corporate’s model ambassador and spokesperson.
Virtually similar, the deal made FanDuel the unique sportsbook associate for NBA programming on Turner Sports activities properties together with content material integrations throughout Bleacher Report, whereas DraftKings’ deal excluded NBA programming.
The 2 former NBA stars have been education viewers on sports activities betting by way of FanDuel Sportsbook integrations for the reason that 2020 NBA playoffs.
Will Funk, who’s the Government Vice President, Sports activities Partnerships and Branded Content material, for Turner Sports activities, additionally commented on the brand new partnership, saying that in Kenny Smith’s (pictured, left) 23 years with Turner Sports activities, his “trademark humor and perception has stirred the pot and helped make Inside the NBA among the best reveals on tv and they’re “excited to function him as a part of FanDuel’s branded content material throughout our NBA programming.”
Welcome to the membership:
Smith joins FanDuel’s lineup of “sports activities betting expertise and influencers,” which, together with headliner, and former punter for the Indianapolis Colts, Pat McAfee, and the PMI workforce, options Charles Barkley, Twitter basketball king Rob Perez, a.ok.a. World Wide Wob, Jimmy Kimmel Dwell’ on-air character Cousin Sal and Editor and Chief at FanDuel, JJ Zachariason.
McAfee left digital media firm Barstool Sports in 2018, whereas the identical 12 months, Perez signed a multi-year cope with The Action Network making him Senior NBA Producer, earlier than becoming a member of FanDuel in 2020 simply previous to the NBA playoffs.
Lastly, Chief Advertising and marketing Officer for FanDuel Group, Mike Raffensperger mentioned…
“Kenny Smith is an NBA Champion, a beloved NBA analyst, the all-time help chief on the College of North Carolina and somebody whose magnetic character and smile brings individuals collectively.” He added, “We love Kenny on TV each Thursday night time, but it surely’s his positivity and tireless dedication to the group that made us wish to add his voice to our model roster of sports activities personalities.”