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UFC Companions with AGA in Accountable Gaming Initiative
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UFC Companions with AGA in Accountable Gaming Initiative

UFC belt at press conference

The UFC is working with the AGA to advertise accountable sports activities betting by means of the AGA’s “Have A Sport Plan. Wager Responsibly.” initiative. [Image: Shutterstock.com]

UFC following different sports activities organizations

The UFC introduced this week a brand new partnership with the American Gaming Affiliation (AGA). The premier blended martial arts group is ready to advertise accountable sports activities betting as a part of the “Have A Sport Plan. Wager Responsibly.” initiative. The general public service marketing campaign now has a number of companions working towards offering protected playing messaging to shoppers.

UFC introduced the brand new partnership through Twitter:

The AGA welcomes the UFC quickly after NASCAR, the Nationwide Hockey League, and the PGA Tour joined as a companions within the marketing campaign. The initiative is predicated on the core ideas of accountable sports activities betting, together with setting a funds and sustaining it, betting socially, understanding the chances, and taking part in with regulated and trusted suppliers.

UFC accountable gaming effort

To offer support for the campaign, the UFC will use its in-venue, digital, and broadcast belongings. The group will promote co-branded advertising and marketing supplies, together with UFC theming.

UFC President Dana White acknowledged that the group has “passionate and die-hard” followers that get pleasure from betting on the matches, however it is crucial that they achieve this in a accountable method.

encourage our followers to make sensible choices and promote accountable gaming”

“We’re proud to work with the AGA and get behind this marketing campaign to encourage our followers to make sensible choices and promote accountable gaming,” White stated in Tuesday’s press release.

AGA President and CEO Invoice Miller identified that as sports activities betting continues to broaden throughout america, skilled sports activities leagues want to teach followers and make sure that everyone seems to be wagering in a protected method.

The marketing campaign

The AGA launched “Have A Sport Plan. Wager Responsibly.” in 2019 with the objective of training sports activities followers on accountable sports activities betting. In america, 25 particular person states and the District of Columbia have legalized sports activities betting. Of that quantity, 21 jurisdictions have wagering up and operating.

Within the jurisdictions the place sports activities betting is authorized, there are at the moment 100 million People who’re sufficiently old to position a wager.

A further 14 states are working to legalize sports activities betting, be it with energetic laws or pre-filed measures.

DraftKings partnership

The UFC additionally lately signed a $350 million partnership deal with DraftKings, legitimate for 5 years, within the US and Canada. With the settlement, DraftKings will present in-fight promotions in addition to odds integrations in broadcasts and activations.

DraftKings has entry to UFC logos and branding. It’s set to supply weekly free-to-play video games to followers of the group. The sports activities betting supplier can be the presenting associate for the UFC Struggle Clock, a brand new time-keeping system for fights.

UFC will spotlight the operator throughout sure occasions, together with the Dana White’s Contender Collection. DraftKings could have canvas model positioning and will likely be clearly seen to followers as fighters take to the octagon.

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