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At this time, Samaritans printed its first greatest apply steering for the playing trade to assist playing companies perceive and undertake sensible steps to stop gambling-related suicide. 

Analysis has discovered a transparent affiliation between playing and suicide. Folks experiencing gambling-related harms usually tend to additionally expertise suicidal ideas and suicide makes an attempt than the final population1. To assist sort out the issue, Samaritans has undertaken a programme of labor to additional perceive playing as a danger issue for suicide and what may be completed to stop gambling-related suicide. 

With urge for food from the playing trade to do extra to stop gambling-related harms and suicide2, Samaritans launched into setting trade requirements that playing companies can maintain themselves to account and is urging all playing companies to undertake its tips at least to show their dedication to suicide prevention.  

Mubeen Bhutta, Head of Coverage at Samaritans, stated: “Suicide is preventable and we all know totally different industries want to handle particular challenges to be able to have efficient suicide prevention practices in place. With a transparent affiliation between playing and suicide, figuring out the adjustments wanted within the playing atmosphere to stop suicide is an important a part of our work. We’re proud to publish these trade tips and sit up for seeing all playing companies interact with them in a proactive effort to do extra to stop gambling-related suicide. 

“Suicide prevention is everybody’s enterprise. There may be nonetheless far more that must be completed inside the wider playing atmosphere to scale back the danger of gambling-related hurt, and to make sure that everybody can get the assist they want. Operators following our tips is one constructive step in the direction of bettering suicide prevention within the playing trade and we’ll proceed to push for motion to assist cut back gambling-related harms sooner or later.”

Samaritans developed these tips by consulting with a variety of related stakeholders, together with individuals with lived expertise, different charities, well being and assist providers and people concerned within the playing trade. 

Samaritans’ trade tips are uniquely centered on suicide prevention and have been created with the view of sitting alongside current trade resources3 that intention to scale back the danger of gambling-related harms. 

Suggestions embrace methods to have a sturdy suicide prevention coverage to safeguard clients and workers, methods to use hurt prevention to information advertising and marketing communications, methods to use information to assist forestall suicide and methods to talk sensitively with clients in misery.  

These tips are one other instance of Samaritans’ work to advertise excellence in suicide prevention throughout industries which have particular related dangers, following the charity’s steering for expertise platforms and the media sector. 

To seek out out extra about Samaritans’ work in gambling-related harms and suicide, please go to our coverage and analysis web page.

As a part of this programme of labor, Samaritans is working with GamCare, a number one nationwide charity working to minimise playing associated hurt, on trade assets designed to scale back danger of suicide in gamblers. GamCare was additionally one of many stakeholders whose insights and experience knowledgeable Samaritans’ tips.

Wardle, H. et al. (2019) Downside playing and suicidal ideas, suicide makes an attempt and non-suicidal self-harm in England: proof from the Grownup Psychiatric Morbidity Survey 2007. Out there from:

A Studying Wants Evaluation was carried out with key stakeholders from the playing trade which discovered a necessity and need from playing companies to be additional educated and upskilled in suicide prevention.

Examples of this embrace GamCare’s Safer Playing Commonplace and suite of trade going through coaching merchandise. 

About Samaritans

Anybody can contact Samaritans FREE any time from any cellphone on 116 123, even a cell with out credit score. This quantity received’t present up in your cellphone invoice. Or you may e-mail or go to

Day by day, Samaritans volunteers reply to round 10,000 requires assist.  

Samaritans is a charity and it’s the general public’s type donations and greater than 20,000 volunteers that imply we’re all the time there for anybody struggling to manage. Discover out how one can assist us or volunteer with us.

You possibly can observe Samaritans on social media on Twitter, Fb and Instagram.


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