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WWE Tabs DraftKings as Its New Official Gaming Associate
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WWE Tabs DraftKings as Its New Official Gaming Associate

WWE wrestler Natalya holding up a title belt

WWE has tabbed DraftKings as an Official Gaming Associate, with the 2 set to collaborate on new free-to-play video games as quickly as Wrestlemania in two weeks. [Image: Shutterstock.com]

Free-to-play swimming pools coming

WWE has introduced that DraftKings is now an Official Gaming Associate of the corporate. The partnership, topic to regulatory approval in relevant jurisdictions, will see the 2 work collectively to create merchandise for followers centered on WWE occasions.

The deal was highlighted on DraftKings’ Twitter web page on Monday:

DraftKings will present its free-to-play swimming pools product to the wrestling group as a part of the deal. The primary free-to-play pool will launch subsequent month as a part of the two-night WrestleMania occasion.

Simply in time for Wrestlemania

As part of the new agreement, DraftKings now has an unique license for media property together with in-game branding throughout pay-per-view occasions. Followers of the WWE and prospects of the sports activities betting operator will probably be supplied entry to particular contests.

DraftKings will create free-to-play swimming pools, merchandise, digital promotions, and packages centered round WWE motion.

DraftKings Chief Enterprise Officer Ezra Kucharz commented on the WWE, mentioning the sports activities and leisure firm as a cultural icon. The corporate is happy to be working with the WWE and appears ahead to introducing its fanbase to DraftKings companies.

helps gas the engagement and drama of WWE’s signature matchups and storylines

Kucharz stated: “This relationship helps gas the engagement and drama of WWE’s signature matchups and storylines as audiences benefit from the second-screen experiences our merchandise present.”

WWE will spotlight the partnership throughout WrestleMania at Raymond James Stadium in Tampa, April 10-11. Peacock plans to stream footage stay in the USA beginning at 8pm ET.

The occasion will happen in entrance of a smaller crowd due to COVID-19 restrictions. The WWE’s attain is huge, nonetheless, with a whole lot of hundreds of thousands of followers able to tune on this 12 months. In 2020, followers considered WWE movies 967 million occasions throughout the group’s social media and digital channels.

UFC partnership deal

The brand new settlement with the WWE comes only a few weeks after DraftKings signed an intensive five-year partnership with the Ultimate Fighting Championship (UFC). The model is now the unique sports activities betting and each day fantasy associate of the group.

The settlement is reportedly value over $350m, with $250m in media and advertising obligations. The remaining $100m is money rights charges.

With the partnership, DraftKings will present in-fight promotions and combine odds inside broadcasts of UFC matches. The corporate additionally has the suitable to make use of UFC logos and branding, plus present free-to-play video games to followers. 

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